Volvo Penta x Henri Lloyd jacket
New release of jacket - in collaboration with the brand Henri Lloyd. Create a selling page for the jacket with storytelling about why the jacket is limited edition and inform about it’s functionalities.
Launched at Volvo Merchandise e-commerce Autumn 2023.
Sold as B2B, B2E and B2C.
Summery
Client
Focus area
Visual and text content
Marketing Coordinator
In group with Marketing Manager Lena Brolin and E-commerce Manager Karolina Rigo
My role & The team
Photo editing
Text
Infographic
Layout
Animations
My contribution
Timeline
Employee at Volvo Group / Volvo Merchandise
Project type
3 weeks
Illustrator
Photoshop
E-commerce platform Parttrap
Software
Background
Volvo Merchandise did, during the autumn of 2023, a new collaboration - this time with the sports brand Henri Lloyd for Volvo Penta.
The collection featured two jackets made from recycled materials, with wind and waterproof properties.
The target look and feel should follow the Volvo Penta brand and symbolize marine, sea, and engineering.
