Renault Trucks x Le Coq Sportif
Renault Trucks in collaboration with the French sport brand Le Coq Sportif and athletics.
Clothes sold world wide at Renault Trucks E-shop which I created a selling page for the whole colleciton.
Launched for the worldwide market Autumn 2023 at Renault Trucks E-shop in English and French language.
The webpage is live here.
Summery
Client
Focus area
Content creation
Marketing Coordinator
In team with E-Commerce Manager Karolina Rigo and Marketing Project Manager Lena Brolin.
My role & The team
My contribution
Layout
Photo Retouch
Text
Timeline
Employee at Volvo Group / Volvo Merchandise
Project type
3 weeks
Photoshop
CMS: Parttrap
Software
Background
Renault Trucks and Le Coq Sportif are deeply rooted in French tradition, with a heritage that traces its origins back to the late 19th century.
They teamed up to create a collection inspired by their French heritage - with focus on sport.
Design decisions
Focusing on combining the shared blue, white and red colors of Renault Trucks and Le Coq Sportif. All photos have a warm filter to symbolize heritage and vintage. Also, the setup of the photoshoot gave an expression of a warm, vintage look.
Heading text with a wing underneath - which is a signature symbol next to the Renault Trucks logo as well in the header.
The whole layout of the website follows the same pattern - model picture at the top and then the product picture. The product picture is also a GIF to add movement as it is a sports brand. The GIF shows the front and back of the clothing.