Renault Trucks x Le Coq Sportif
Renault Trucks in collaboration with the French sport brand Le Coq Sportif and athletics.
Clothes sold world wide at Renault Trucks E-shop which I created a selling page for the whole colleciton.
Launched for the worldwide market Autumn 2023 at Renault Trucks E-shop in English and French language.
The webpage is live here.
Summery
Client
Focus area
Content creation
Marketing Coordinator
In team with E-Commerce Manager Karolina Rigo and Marketing Project Manager Lena Brolin.
My role & The team
My contribution
Layout
Photo Retouch
Text
Timeline
Employee at Volvo Group / Volvo Merchandise
Project type
3 weeks
Photoshop
CMS: Parttrap
Software
Background
Renault Trucks and Le Coq Sportif are deeply rooted in French tradition, with a heritage that traces its origins back to the late 19th century.
They teamed up to create a collection inspired by their French heritage - with focus on sport.
Scrool down to read more about my design decisions.
Choose customer as login.
Focusing on combining the shared blue, white and red colors of Renault Trucks and Le Coq Sportif. All photos have a warm filter to symbolize heritage and vintage. Also, the setup of the photoshoot gave an expression of a warm, vintage look.
Heading text with a wing underneath - which is a signature symbol next to the Renault Trucks logo as well in the header.
The whole layout of the website follows the same pattern - model picture at the top and then the product picture. The product picture is also a GIF to add movement as it is a sports brand. The GIF shows the front and back of the clothing.