New secondary package for 100 ml
Summery
Create a new format of secondary package for the new primary package Tetra Recart 100ml. Research of U.K. market to see how Tetra Pak could break thru with a new packaging format and food segment.
I created structural design for the secondary package.
Client
Internship as part of eductation at Brobygrafiska
My contribution
Customer Research
Workshop atteende
Structural Design
My role & The team
Packaging Designer
Structural design in collaboration with industrial designer Erica Lundström
Customer research studie and structural design in collaboration with design agency Kinneir Dufort
Project type
Focus area
Secondary Packaging
Timeline
3 months
Background
A new format of secondary package for the new primary package Tetra Recart 100ml.
Focus on pet food mainly and also baby food - which is the two main products that will be filled in the 100ml package format.
Challange
Get a deeper understanding of consumers, grocery stores and limitations of manufacturing in the industrial production.
Shelf size in grocery stores - what size and layout can we create for the secondary package?
How will consumers use and store the packages at home?
What limitations exist in production?
s, -
Research
Together with industrial designers and product designs was consumer workshops conducted in the early stage of development of secondary research.
Research
Interviews
With engineers to understand the limits of industrial filling and converting packaging machine Iteration
With engineers to present our prototypesObservations
In grocery stores - how can the new package fit in the shelf? Result
5 concepts with creative solutions that the consumers have been voting on their favoruts.
To meet the cost demand did Tetra Pak go for the cheapest options which is displayed in the picture. This option was already developed before our project started.
Our 5 concepts is saved for future projects.
