Secondary package development
Summery
Create a new format of secondary package for the primary package Tetra Recart 100ml. Research of U.K. market to see how Tetra Pak could break thru with a new packaging format.
I created structural design concepts for the secondary package.
Client
Internship as part of eductation at Brobygrafiska
My contribution
Consumer Research
Workshop attende
Structural Design
My role & The team
Packaging Designer
Structural design in collaboration with industrial designer Erica Lundström
Customer research studie and structural design in collaboration with design agency Kinneir Dufort
Project type
Focus area
Secondary Packaging
Timeline
3 months
Background
How can a very small packaging format be made highly visible on retail shelves in grocery stores?
Tetra Pak’s new primary packaging format requires a display solution that stands out and captures attention in a competitive shelf environment. It is essential to understand what attracts key consumer.
Challange
Get a deeper understanding of consumers, grocery stores and limitations of manufacturing in the industrial production.
Shelf size in grocery stores - what size and layout can we create for the secondary package?
How will consumers use and store the packages at home?
What limitations exist in production?
s, -
Workshop with key consumers
Consumer workshops were conducted with pet owners, the key target group, together with industrial and product designers. Concepts were presented and discussed, with participants comparing them to existing packaging formats they use.
The conversations extended into the home, focusing on how products are stored in cupboards and used in everyday routines. These insights helped shape solutions that are both practical and relevant in real life.
Research
Stakeholder interviews
With engineers to understand the limits of industrial filling and converting packaging machine Iteration
With engineers to present our prototypesObservations
In grocery stores - how can our concepts fit in the shelf? Result
Five creative concepts were developed and presented to consumers, who voted for their preferred options during the workshop.
Due to cost requirements, Tetra Pak selected the most economical solution, shown in the image, which had been developed prior to the project.
The five new concepts have been saved for future use.
