Visual Arena
Visual Arena is an innovation centre for visual communication. They strived to develop a new type of communication material for partnerships. We delivered a solution created from scratch — from research to the full launch of a new service. Today, it is used as a tool for project managers and the communications team to reference in their daily dialogue with potential new partners.
Summery
Client
Visual Arena, part of Lindholmen Science Park
Focus area of UX/UI
Service Design
Research
Iterations
Workshop lead
Concept creation
Prototyping
My contribution
UX-Designer
In group with UX-designers Crisli Espinoza Ramirez, Safiya Reitz, project lead and mentor by Carl-Fredrik Hansson and Martin Högenberg.
My role & The team
Timeline
6 months
Project type
Examination thesis in collaboration with Visual Arena
Challange:
What is the needs of the business sector partner to Visual Arena and how can we develop the offers Visual Arena provide to meet their needs?
We conducted:
10+ interviews with the business sector
workshops
6+ interviews with experts
3 + iterations
6+ interviews with stakeholders
Visual Arena work with:
Full research will be publiced here shortly.
Please take a look at the solution down below.
The solution
What are the benefits of partnership?
Communication explained to build trust with potential new partners.
What types of partnerships exist?
Three options explained with clear information in the form of an infographic, pricing model, required effort, and estimated time commitment for partners.
What resources can you use as a partner?
The wide range of AR, XR, and environments that Visual Arena offers to its partners.
Who will you connect with as a partner?
The networking opportunities explained.
What do current partners say?
Reliable testimonials.
Today, it is used as a tool for project managers and the communications team to reference in their daily dialogue with potential new partners.