Communication tool about partnership
Visual Arena is an innovation centre for visual communication. They strived to develop a new type of communication material for partnerships. We delivered a solution created from scratch, from research to the full launch of a new service.
Today, it is used as a tool for project managers and the communications team to reference in their daily dialogue with potential new partners.
Summery
Visual Arena, part of Lindholmen Science Park
Client
Focus area of UX/UI
Service Design
Research
Iterations
Workshop lead
Concept creation
Prototyping
My contribution
My role & The team
UX-Designer
In group with UX-designers Crisli Espinoza Ramirez, Safiya Reitz.
Project lead and mentor by Carl-Fredrik Hansson and Martin Högenberg.
Timeline
6 months
Examination thesis in collaboration with Visual Arena
Project type
Focused on the lack of clear and centralized information about partners within Visual Arena network. Some partnerships were established long ago and are currently inactive, while some partners may not even be aware of their partnership status.
The brief
Original design and communication
Short introduction and logotypes of partners.
The solution, in short
What are the benefits of becoming a partner?
Communication explained to build trust with potential new partners.
What types of partnerships exist?
Three options explained with clear information in the form of an infographic, required effort and estimated time commitment for partners.
A pricing model was introduced based on discussions from the interviews, focusing on how much partners are willing to pay.
What resources can you use as a partner?
The wide range of AR, XR and more technical tools.
Meetup and networking location.
Who will you connect with as a partner?
The friendly team you meet at Visual Arena.
What do current partners say?
Reliable testimonials to build trust.
Today, it is used as a tool for project managers and the communications team to reference in their daily dialogue with potential new partners.
Impact
”I feel that the benefits of Partner+ were more valuable compared to Networking Partner.”
”Overall, I am satisfied with my experience navigating this website.”
Whole proccess
10+ interviews with the business sector
2 workshops
6+ interviews with experts
3 + iterations
6+ interviews with stakeholders
Accessibility
We discovered issues while working in the CMS tools related to the website’s accessibility.
To ensure full accessibility, we created an analysis report outlining what can be improved.